META ADS FOR D2C & ECOMMERCE BRANDS

₹1Cr+ in D2C revenue. Not vanity metrics.

I run Meta Ads for D2C brands spending ₹1L–₹5L a month. Every number on this page comes straight from Ads Manager and Shopify, not written after the fact to fit a good story.

Book a Free Strategy Call See the Results

Open for 2–3 new brand partnerships this quarter

Raipur, India Freelance Meta Ads Specialist

PEAK ROAS 4.52x

30-DAY GROWTH +363%

0 Revenue Generated

0 Ad Spend Managed

0 Brand Partnerships

0 Peak ROAS Achieved

TRUSTED BY D2C & ECOMMERCE BRANDS ACROSS FASHION, SKINCARE, PLANTS & LIFESTYLE

RESULTS

Case Studies

No "we grow your brand" talk. Here's what actually happened inside these accounts: real spend, real revenue, pulled from the same dashboards I look at every morning. Where a number could be read two ways, I've said so.

SLEEPWEAR · D2C FASHION

Piu Snooze

0 revenue growth
in 30 days

Piu Snooze had been stuck at roughly ₹22,400 a month for a while, not failing, just flat. Twelve, thirteen orders a month, the same creative running since who-knows-when, and a checkout that wasn't built for how most of their customers actually shop: on their phone, in a hurry.

I didn't touch the product or the offer. I rebuilt the campaign structure, tightened who we were retargeting, and (this is the part that actually surprised me) went back to basics on creative. We tested video, product reels, UGC-style content, the whole playbook. Plain catalogue ads, the least "creative" option on the list, quietly outperformed everything else. Strong product photography and Meta's own auto-optimized delivery did more than any story we tried to tell.

One month later: ₹1,04,106 in revenue, 48 orders, cost per purchase cut by more than half. Not because of one clever idea, because a boring, well-targeted ad style met an audience with real intent to buy.

1.124.21 Purchase ROAS

₹1,584₹672 Cost per purchase

+364% Website sessions

+400% Orders placed

The Problem

Piu Snooze, a sleepwear brand founded in 2013, had been stuck at roughly ₹22,400 in monthly sales, just 12–13 orders a month. The account had no real funnel structure, cost per purchase was high, website conversion had dropped from 2.5% to 1.63%, and there was no fast checkout path for mobile buyers, who make up most of the traffic.

The Approach

The goal was deliberately conservative at first: stable, profitable growth over aggressive scaling, while figuring out what actually worked for this audience, mostly women aged 25–44, working professionals and moms shopping for comfort loungewear.

Creative testing: videos, product reels, lifestyle shots, and UGC-style content were all tested. Unexpectedly, plain catalogue ads outperformed everything. Strong product photography, auto-optimized delivery, and high purchase intent did more than any video
Funnel build: a simple TOF/MOF/BOF structure with lookalikes built from view-content, add-to-cart, and checkout events
Website fixes: a brand color and theme refresh for a more premium feel, plus a quick-checkout button that cut drop-off significantly

What Changed

Monthly sales

₹22.4K → ₹1.04L

Orders

12 → 48

Conversion rate

1.63% → 2.14%

The breakthrough wasn't one clever campaign. It was catalogue ads, a simple funnel, and a faster checkout, working together. That combination turned ₹25,000 in spend into ₹1,04,106 in revenue at a 4.21 ROAS, the brand's highest-ever month.

PLANT NURSERY · HOME & GARDEN

D2C Nursery Brand

0 ROAS, up from
2.09x

This is the largest account I manage: over ₹6.6L a month in ad spend.

When I took it over, the brand depended on one hero product for most of its sales. It sold well, until it didn't. Their long-time bestseller, Brazilian Wood, stopped converting a few weeks in. Instead of trying to revive it, we changed the approach: let the season decide the hero product, instead of asking one item to carry the whole year.

So the catalog expanded: aquatic plants and lotus tubers for summer, mangoes and rare fruiting trees for monsoon, tulips and saffron bulbs for winter. Creative changed too, toward short, genuinely educational videos: how to plant it, where it's from, what to expect. Gardeners want to learn before they buy, and that content outperformed the more polished ads we tried.

Over the year, ROAS moved from 2.09 to 4.52 and quarterly revenue grew from ₹17.2L to ₹30.1L, not in one quarter, but building steadily, season by season, as each new hero product found its window.

₹516₹393 Ad spend efficiency

₹17.2L₹30.1L Quarterly revenue

1,7231,991 Orders per quarter

₹970₹1,563 Avg. order value

Quarterly Meta Ads ROAS

+116%

ROAS, Selected Quarter 0x

The Problem

This nursery brand had built a loyal base of 10,000+ customers selling exotic plants, bulbs, and rare fruiting trees, a catalog barely anyone else in India offers. But growth was inconsistent: performance leaned on a single hero product, ROAS was stuck around 2x, and the same creative style had been running for months with no seasonal adjustment.

Taking Over

In April, the account was spending ₹1.17L/month at a 3.15 ROAS, workable but not scalable. Weeks in, the existing best-seller (Brazilian Wood) stopped converting. Instead of trying to revive it, the account was rebuilt around a different idea entirely: stop depending on one hero product, and let the season pick the hero instead.

The Strategy

Product diversification: introduced aquatic plants, lotus tubers, saffron bulbs, and rare fruiting varieties like Miyazaki Mango and HRMN99 Apple
Creative shift: moved to educational, history-based videos covering the plant's origin, how to grow it, and what to expect, which drove the highest CTR and watch time of any format tested
Seasonal mapping: winter bulbs, summer aquatic plants, monsoon fruiting plants, each season got its own hero product and its own scalability window
Full funnel build: TOFU on broad + educational content, MOFU on engaged viewers and lookalikes, BOFU on cart abandoners and catalog retargeting

Quarter-by-Quarter

Q1 (baseline)

2.09 ROAS

4.23 ROAS

4.44 ROAS

4.52 ROAS

Revenue grew alongside it, from ₹17.2L to ₹30.1L per quarter, while cost per purchase dropped from ₹516 to ₹393, meaning the scaling was efficient, not just bigger spend chasing bigger numbers.

Outcome

The brand now runs on 8,400+ cumulative orders with a stable, repeatable engine: a new hero product every season, a funnel that compounds instead of resetting, and a founder who now brings every new product launch straight to this account first.

MUSIC ACADEMY · WEBINAR FUNNEL

Basslila

0 webinar signups →
₹1L+ backend revenue

Basslila came in with something rare: a real, engaged audience of 142K followers on Instagram and 1.4 lakh subscribers on YouTube, built over years through genuinely helpful content. What they hadn't done before was run a paid campaign, so there was no existing funnel and no past data to build from, just an audience that already trusted them.

Their offer was a ₹499, 4.5-hour webinar for serious learners, with a ₹70,000 advanced course as the goal behind it. Meta's own ROAS figure for this campaign reads 1.15x, which on its own looks modest. But 120+ people signed up, and two of them went on to join the ₹70,000 program, revenue that happens over a call, not on the ad, so Meta's dashboard doesn't capture it. Counting that, the total return on the ₹43,210 spent comes to ₹1,59,880, close to 3.7x.

For lead-gen and high-ticket funnels like this one, I always look past the front-end ROAS number and track what the campaign actually led to.

104 Webinar sign-ups

₹415 Cost per sign-up

₹43,210 Ad spend (campaign)

₹1L+ Backend course revenue

The Setup

Basslila is a music production academy with a strong organic following: 142K Instagram followers, 1.41 lakh YouTube subscribers. They'd never run a paid webinar before, so there was no funnel, no tested audience, and no proven creative angle to build from. What they did have was trust already built through years of free content.

The Offer

A ₹499, 4.5-hour webinar covering DAW setup, music theory, vocal recording, and full track creation, positioned as the front-end offer to filter for serious learners. Behind it sat a ₹70,000 (₹60,000 upfront) four-month advanced production course as the real revenue target.

The Funnel

TOF: broad + interest audiences around music production, courses, and the arts
MOF: retargeting landing page visitors and video viewers with "last chance" messaging
BOF: reminder ads to anyone who reached the checkout page but didn't complete it

Every stage ran on video. The winning format paired an instructor explaining the roadmap with an actual DAW workflow demo, which built more trust than pure sales-style creative.

Results

Ad spend

₹43,210

Webinar signups

120+

Backend course sales

2 × ₹50K+

Total revenue

₹1,59,880

The front-end ROAS alone (1.38) looked modest, but it was never the real number. Two high-ticket enrollments from a first-ever paid campaign turned a break-even-looking webinar into a validated, repeatable acquisition channel.

"Great execution for our first-ever webinar. The funnel brought in serious learners, and the backend sales validated our audience demand."

IN THEIR OWN WORDS

What clients actually said.

A few honest reactions from clients, shared as they came in, nothing written for show. Names redacted, everything else unedited.

D2C Nursery Brand · Team WhatsApp Reacting live to a month crossing ₹11L in sales

D2C Nursery Brand · Team WhatsApp Sessions +28%, sales ₹10.5L (+68%), orders +26% that month

D2C Nursery Brand · Client Leadership Mid-quarter check-in, ahead of a record month

PROCESS

How the results actually happen.

I study the funnel, find where money is leaking, fix the creative, and optimize for what actually moves revenue, not just the dashboard.

Audit the account

Every campaign, ad set and creative gets reviewed for where budget is being wasted, the same way I'd review a stranger's account for free, before asking for a rupee.

Fix the funnel

Creative testing frameworks, UGC briefs, audience architecture, catalogue and retargeting layers, WhatsApp follow-up: the systems behind the ads, not just the ads.

Scale what works

Once an angle is proven, spend scales deliberately and is tracked against actual revenue and repeat orders, not vanity ROAS on a single dashboard.

What happens after you book a call

01Before our call, I audit your ad account and come with 2–3 findings specific to your business.
02Once we start, you get weekly update calls on what's working and what's changing.
03Every month, we do a deep-dive review: performance, testing roadmap, next steps.
04No black box. You always know what's being tested and why.

ABOUT

I specialize in Meta Ads.

I'm Gautam, a Meta Ads specialist based in Raipur, India. I help D2C and e-commerce brands generate consistent, scalable revenue through Meta Ads, not just traffic, but real business growth.

Over the past two years, I've managed paid campaigns across fashion, skincare, plant nurseries, interior design, music, and lifestyle brands, working with 10+ brands including Piu Snooze, Basslila, MYSA, Dr. Dermic Co, Velato, and Hastki. In total: ₹30L+ in ad spend managed, ₹1Cr+ in revenue generated.

I specialize in Meta Ads: sales campaigns, catalogue ads, lead generation, and full-funnel strategy, backed by creative direction, audience architecture, and WhatsApp follow-up via AiSensy. I study the funnel, find where money is leaking, fix the creative, and optimize for what actually moves the business forward.

Experience 2+ years, D2C-exclusive

Education Advanced Digital Marketing, IIDE

Specialty Meta Ads · Full-funnel strategy

LET'S TALK

Ready to turn ad spend into revenue you can point to?

Book a free 30-minute call. I'll look at your current account and tell you honestly whether I think I can move the needle. No generic pitch deck.

Takes 30 seconds, then straight to booking.

Answer 4 quick questions and I'll have context before we even get on a call. Prefer to skip this? Book directly instead.

Current monthly ad spend on Meta

Current ROAS (roughly)

Biggest bottleneck right now

Website / store link

HOW I CHARGE

Flat monthly retainer, typically starting around ₹30,000–₹40,000/month depending on account complexity and scope. No % of spend, no surprise fees. You'll know the number before we start.